Privacy Notice

1. Information we collect

Fresh Start may collect personal information provided directly by the user, including:

• Full name.
• Email address.
• Phone number.
• Delivery or billing address.
• Information needed to process orders, purchases, deliveries, or requests.
• Food preferences.
• Allergies, intolerances, or dietary restrictions.
• Nutritional, wellness, or lifestyle goals the user voluntarily chooses to share.
• Comments, messages, inquiries, or instructions sent by the user.
• Information related to orders, purchase history, purchase frequency, selected products, and menu preferences.
• Payment information needed to process purchases through online checkout.

We may also automatically collect technical information when the user visits our website, including:

• IP address.
• Browser type.
• Device type.
• Operating system.
• Pages visited.
• Date and time of access.
• Interactions with forms, buttons, links, ads, or site content.
• Cookies, pixels, tags, and similar technologies.
• Measurement, analytics, advertising, and website performance data.

2. Nutritional and health information

Fresh Start may receive information related to nutrition, diet, allergies, dietary restrictions, dietary preferences, wellness goals, or similar data that the user provides voluntarily.

This information is used solely to personalize, prepare, recommend, administer, or improve our healthy-eating, meal-prep, meal-plan, and nutritional-guidance services.

Fresh Start treats this information with special care. However, unless expressly stated otherwise in writing, Fresh Start does not act as a medical provider, clinic, hospital, health insurer, covered entity, or business associate under HIPAA.

The information, recommendations, plans, menus, portions, nutritional content, or services provided by Fresh Start do not replace the care, diagnosis, treatment, or recommendation of a physician, registered dietitian, clinical specialist, or other licensed health professional.

If the user has a medical condition, severe allergy, pregnancy, medical treatment, chronic illness, eating disorder, specific clinical need, or any health-related concern, they should first consult with a licensed health professional before contracting, consuming, or following any meal plan.

3. Purposes for using information

Fresh Start may use personal information for the following purposes:

• To provide our healthy-eating, meal-prep, meal-plan, nutritional-guidance, and personalized-service offerings.
• To process orders, purchases, payments, invoicing, deliveries, and confirmations.
• To manage online checkout and confirm transactions.
• To personalize menus, plans, portions, or recommendations based on the preferences, allergies, dietary restrictions, or goals provided by the user.
• To answer questions, requests, messages, or inquiries.
• To send confirmations, notices, reminders, updates, or information related to contracted services.
• To coordinate home deliveries performed personally by Fresh Start.
• To manage records, order history, user preferences, and customer service.
• To improve our products, services, website, customer service, and user experience.
• To send commercial communications, promotions, news, offers, or educational content by email, WhatsApp, or other channels, when the user has authorized them or when the law allows.
• To analyze website usage and measure the performance of advertising or marketing campaigns.
• To use analytics and digital-advertising tools, including Google Analytics, Meta Pixel, TikTok Pixel, or similar technologies.
• To prevent fraud, unauthorized access, abuse, illegal activity, or security incidents.
• To comply with legal, tax, accounting, regulatory, or contractual obligations.
• To protect the rights, property, security, reputation, and legitimate interests of Fresh Start.

4. Online checkout and payments

Fresh Start offers online checkout to process orders and purchases.

When the user makes a payment, payment information may be processed by external payment providers, e-commerce platforms, banks, card processors, or related technology services.

Fresh Start does not store full credit- or debit-card numbers on its own systems unless expressly stated otherwise. Payment processing will be subject to the terms, conditions, privacy policies, and security measures of the corresponding payment provider.

Fresh Start may retain information related to the transaction, such as the customer’s name, contact details, products purchased, amount, date, order status, delivery address, and receipts needed for administrative, tax, accounting, customer-service, or legal-compliance purposes.

5. Home deliveries

Fresh Start performs home deliveries personally, without prejudice to its ability to rely in the future on external delivery, logistics, or courier providers.

To carry out deliveries, Fresh Start may use the name, phone, delivery address, access instructions, references, delivery schedule, and any other information provided by the user to complete the service correctly.

The user is responsible for providing correct, current, and sufficient information for the delivery to be made.

6. Cookies, pixels, and similar technologies

Our website may use cookies, pixels, tags, analytics tools, tracking technologies, and similar services to operate correctly, improve the user experience, analyze traffic, remember preferences, measure campaigns, personalize content, display advertising, and protect site security.

We may use tools such as Google Analytics, Meta Pixel, TikTok Pixel, or other measurement, advertising, or remarketing platforms.

These technologies may collect information such as IP address, browser, device, pages visited, links clicked, products viewed, actions performed on the site, browsing time, and general behavior within the site.

These tools may allow third parties such as Google, Meta, TikTok, or other platforms to receive information about the user’s activity on our website for measurement, advertising, analytics, attribution, or ad-personalization purposes, in accordance with their own privacy policies.

The user can configure their browser to refuse, block, or delete cookies. However, some website functions may not operate correctly if cookies are disabled.

7. Email and WhatsApp communications

Fresh Start may send emails, WhatsApp messages, or other communications related to orders, payments, services, deliveries, promotions, educational content, reminders, news, or commercial information.

The user can unsubscribe from promotional communications by following the instructions included in each communication or by contacting us directly at info@freshstart-mealprep.com.

For WhatsApp, the user can request to stop receiving promotional communications by writing “STOP,” “ALTO,” “BAJA,” or by sending an express request to the same channel.

Unsubscribing from promotional communications will not prevent Fresh Start from sending necessary transactional or administrative communications, such as order confirmations, delivery notices, payment information, service changes, replies to user requests, or communications required to complete a purchase.

8. Who we share information with

Fresh Start does not sell its customers’ personal information for money.

We may share personal information only when necessary to operate our business, provide our services, comply with legal obligations, protect our rights, or use technology tools needed for the website to function and for our campaigns.

Information may be shared with:

• Hosting, web-maintenance, technical-support, and digital-security providers.
• E-commerce platforms and online checkout services.
• Payment processors.
• Email, CRM, automation, customer-service, or messaging tools.
• Web analytics, digital-advertising, remarketing, or performance-measurement providers, including Google, Meta, TikTok, or similar.
• Accountants, lawyers, tax advisors, consultants, auditors, or professional providers.
• Authorities, courts, government agencies, or third parties when required by law, subpoena, legal process, or valid request.
• Third parties involved in a merger, acquisition, reorganization, financing, asset sale, business transfer, or change of control.

We require our providers to use the information only for the authorized purposes and to apply reasonable confidentiality and security measures.

9. Information retention

Fresh Start will retain personal information for the time necessary to fulfill the purposes described in this Privacy Notice, provide services, maintain business records, process orders, comply with legal, tax, or accounting obligations, resolve disputes, prevent fraud, and enforce our rights.

When the information is no longer needed, Fresh Start will seek to delete it, anonymize it, or retain it only when there is a legitimate legal, contractual, or business reason.

10. Information security

Fresh Start implements reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

However, no internet transmission system, digital storage, online checkout, email, WhatsApp, or electronic communication is completely secure. Therefore, Fresh Start cannot guarantee absolute security of transmitted or stored information.

In the event of a security incident affecting personal information, Fresh Start will take reasonable measures as appropriate and will make the notifications required under applicable law.

11. User rights and choices

Depending on applicable law and the user’s place of residence, the user may have the right to:

• Request access to their personal information.
• Request correction of incorrect, incomplete, or outdated information.
• Request deletion of personal information, where legally permitted.
• Withdraw consent to receive promotional communications.
• Request information about the use or disclosure of their data.
• Object to certain uses of their information, where applicable law allows.
• Request to stop receiving advertising, promotions, or commercial communications.

Fresh Start may verify the identity of the requester before processing any request. We may also deny, limit, or retain information when there is a legal, tax, accounting, contractual, or security obligation, or a legitimate business need.

To exercise these rights, the user may contact:

• Email: info@freshstart-mealprep.com
• Phone: +1 205 600-5894
• Website: freshstart-mealprep.com

12. Minors

The Fresh Start website and services are not directed to minors.

Fresh Start does not serve minor customers and does not knowingly collect personal information from children under 13.

If a parent or guardian believes that a child under 13 has provided personal information to Fresh Start, they may contact us at info@freshstart-mealprep.com to request its deletion.

13. Links to third parties

The Fresh Start website may contain links to websites, platforms, social networks, payment services, advertising tools, analytics services, or other tools operated by third parties.

Fresh Start does not control the privacy practices, content, terms, conditions, or security measures of those third parties. Use of external sites or services will be subject to each third party’s privacy policy and terms.

14. Transfer and storage of information

Personal information may be processed, stored, or transferred within or outside the state of Alabama, within the United States, or in other countries, depending on the technology providers, payment platforms, analytics, advertising, hosting, and services used by Fresh Start.

By using our website or services, the user understands that their information may be processed in jurisdictions other than their place of residence, in accordance with this Privacy Notice and applicable law.

15. Changes to this Privacy Notice

Fresh Start may occasionally update this Privacy Notice to reflect legal, technical, operational, commercial, or service-related changes.

The updated version will be published on our website with the date of last update. Continued use of the website or our services after an update is posted constitutes acceptance of the modified Privacy Notice, unless the law requires a different consent mechanism.

16. Contact

For questions, requests, comments, or concerns related to this Privacy Notice or to the handling of personal information, the user may contact: